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Direct-to-fan & superfans · Lesson 5 of 6

Bandcamp, direct sales and release-day economics

18 minPractitionerFree

What you’ll be able to do

  • Compare what a direct sale pays against a stream
  • Set up a direct sales channel properly
  • Plan a release day that uses both
  • Decide what to make exclusive and what to put everywhere

Inside this lesson

  1. 1Watch first: how direct sales pay
  2. 2The arithmetic
  3. 3Setting it up
  4. 4Release day

In the app

Take this lesson in the LUCY app

Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.

  • Rewritten around your genre and where you're at
  • A coach that can see the releases in your account
  • Narrated — put it on while you work
  • A badge for the track when you finish it
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In this lesson you will learn: Compare what a direct sale pays against a stream. Set up a direct sales channel properly. Plan a release day that uses both. Decide what to make exclusive and what to put everywhere.

What this lesson covers

Compare what a direct sale pays against a stream

Set up a direct sales channel properly

Plan a release day that uses both

Decide what to make exclusive and what to put everywhere

Inside this lesson

Watch first: how direct sales pay

The arithmetic

Setting it up

Release day

Take this lesson in the LUCY app

Open this lesson in LUCY and it rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Finish the track and the badge is yours. Free with a LUCY account.