LUCY Academy
Direct-to-fan & superfans · Lesson 1 of 6
The audience you own vs the audience you rent
18 minPractitionerFree
Every listener you have reaches you through a channel, and those channels fall into two groups: ones you control and ones that control you. Platform followers are rented — the platform decides who sees you, and it can change that overnight. Email addresses and members are owned.
What you’ll be able to do
- Tell owned and rented audience apart across your channels
- See why follower counts are a weak measure
- Pick the one metric worth improving first
- Start moving attention to a channel you control
Inside this lesson
- 1Sorting your channels
- 2What to measure
- 3Starting the shift
In the app
Take this lesson in the LUCY app
Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.
- Rewritten around your genre and where you're at
- A coach that can see the releases in your account
- Narrated — put it on while you work
- A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it
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