LUCY Academy
Direct-to-fan & superfans · Lesson 4 of 6
Merch that sells because it means something
20 minPractitionerFree
Merch is usually the highest-margin thing an independent artist sells, and the difference between a table that clears out and one that goes home full is rarely quality. It is whether the item means something — a lyric, an in-joke, a piece of the record's artwork — rather than a logo on a blank.
What you’ll be able to do
- Design merch people want to wear, not just branded stock
- Choose between print-on-demand and holding stock
- Price for a margin that survives postage
- Time drops so they land when attention is high
Inside this lesson
- 1What sells
- 2Print-on-demand or stock
- 3Margin and timing
In the app
Take this lesson in the LUCY app
Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.
- Rewritten around your genre and where you're at
- A coach that can see the releases in your account
- Narrated — put it on while you work
- A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it
Don’t have it yet?