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Track badge

Direct-to-fan & superfans

Awarded for completing every lesson in this track — 6 lessons, about 1h 58m in total. It's free; you just need a LUCY account to keep your progress.

Start the track in the app

What this badge covers

Building an audience you own, and turning the people who already care into income that does not depend on an algorithm.

  1. The audience you own vs the audience you rent18 min
  2. An email list people actually open20 min
  3. Memberships: recurring income from people who already care22 min
  4. Merch that sells because it means something20 min
  5. Bandcamp, direct sales and release-day economics18 min
  6. Turning a listener into a superfan, deliberately20 min

Awarded on completing every lesson in the “Direct-to-fan & superfans” track of LUCY Academy. Free to earn; you need a LUCY account to keep your progress.

What this badge covers

Building an audience you own, and turning the people who already care into income that does not depend on an algorithm.

6 lessons, about 1h 58m in total. Level: Beginner → Intermediate.

The audience you own vs the audience you rent. An email list people actually open. Memberships: recurring income from people who already care. Merch that sells because it means something. Bandcamp, direct sales and release-day economics. Turning a listener into a superfan, deliberately.