LUCY Academy
Marketing & audience · Lesson 5 of 6
Owned audience: email and SMS for releases
28 minPractitionerFree
Social platforms can throttle reach; owned email/SMS is insurance. You don’t need a huge list—you need **permission** and **a clear rhythm**. This lesson avoids spam tactics and focuses on consent-based basics that still work in 2025.
What you’ll be able to do
- Why owned beats rented (platform risk)
- Opt-in ethics and frequency that don’t annoy fans
- A minimal release email structure that gets opens
- Tying SMS to high-intent moments only
Inside this lesson
- 1Watch first: why a list outlives a platform
- 2Start simple
- 3SMS
- 4Industry snapshot
In the app
Take this lesson in the LUCY app
Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.
- Rewritten around your genre and where you're at
- A coach that can see the releases in your account
- Narrated — put it on while you work
- A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it
Don’t have it yet?