Marketing & audience · Lesson 3 of 6
Mentor session: paid social for singles
Walk through campaign structure with a mentor: prospecting vs retargeting, creative hooks, and when to kill an ad. Bring a modest test budget, one vertical video asset, and your last 30 days of organic insights (what already stopped the scroll).
What you’ll be able to do
- Prospecting vs retargeting for music campaigns
- Budget tiers that match real indie revenue
- Creative hooks and when to kill an underperforming ad
- A simple measurement stack: what to look at daily
Inside this lesson
- 1Come with
- 2Industry snapshot
In the app
Take this lesson in the LUCY app
Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.
- Rewritten around your genre and where you're at
- A coach that can see the releases in your account
- Narrated — put it on while you work
- A badge for the track when you finish it
Don’t have it yet?