LUCY Academy

Marketing & audience · Lesson 3 of 6

Mentor session: paid social for singles

60 minPractitionerFree

Walk through campaign structure with a mentor: prospecting vs retargeting, creative hooks, and when to kill an ad. Bring a modest test budget, one vertical video asset, and your last 30 days of organic insights (what already stopped the scroll).

What you’ll be able to do

  • Prospecting vs retargeting for music campaigns
  • Budget tiers that match real indie revenue
  • Creative hooks and when to kill an underperforming ad
  • A simple measurement stack: what to look at daily

Inside this lesson

  1. 1Come with
  2. 2Industry snapshot

In the app

Take this lesson in the LUCY app

Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.

  • Rewritten around your genre and where you're at
  • A coach that can see the releases in your account
  • Narrated — put it on while you work
  • A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it

In this lesson you will learn: Prospecting vs retargeting for music campaigns. Budget tiers that match real indie revenue. Creative hooks and when to kill an underperforming ad. A simple measurement stack: what to look at daily.

About this lesson

Walk through campaign structure with a mentor: prospecting vs retargeting, creative hooks, and when to kill an ad. Bring a modest test budget, one vertical video asset, and your last 30 days of organic insights (what already stopped the scroll).

What this lesson covers

Prospecting vs retargeting for music campaigns

Budget tiers that match real indie revenue

Creative hooks and when to kill an underperforming ad

A simple measurement stack: what to look at daily

Inside this lesson

Come with

Industry snapshot

Take this lesson in the LUCY app

Open this lesson in LUCY and it rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Finish the track and the badge is yours. Free with a LUCY account.