Marketing & audience — Certified

Awarded on completing every lesson in the “Marketing & audience” track of LUCY Academy. Free to earn; you need a LUCY account to keep your progress.

What this badge covers

Turn attention into saves and fans: smart links, short-form, playlists, and email you own—beyond vanity metrics.

6 lessons, about 3h 18m in total. Level: Intermediate.

Smart links & bio pages that convert. Playlist pitching without spamming curators. Mentor session: paid social for singles. Short-form video: hooks, patterns, and CTAs that move listeners. Owned audience: email and SMS for releases. Press kit, one-sheet, and bio curators actually read.