LUCY Academy
Release & distribution · Lesson 2 of 7
Choosing a release date and rollout phases
28 minFoundationalFree
A release date is not only “go live”—it is the anchor for pre-saves, content, ads, pitching, and influencer mailouts. Independent artists lose momentum when those pieces are improvised in the final 48 hours. Backward-plan from the date and block time for failure (master recall, artwork revision, distributor delay).
What you’ll be able to do
- A backward-planned calendar from go-live
- Aligned windows for pitch tools, ads, and content
- Clear ownership: who posts, who runs ads, who checks distributor status
- A realistic buffer for mastering fixes and QC
Inside this lesson
- 1Watch first: how a release gets sequenced
- 2Phased rollout (template you can reuse)
- 3What to decide up front
- 4Industry snapshot
In the app
Take this lesson in the LUCY app
Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.
- Rewritten around your genre and where you're at
- A coach that can see the releases in your account
- Narrated — put it on while you work
- A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it
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