LUCY
LUCY Academy

Live & touring · Lesson 5 of 6

Merch on the road: margins, the venue cut, counting stock

20 minPractitionerFree

What you’ll be able to do

  • Price merch so it makes money after costs
  • Know what the venue may take and when to ask
  • Count stock so you know what actually sold
  • Choose what to carry for the room you are playing

Inside this lesson

  1. 1Watch first: running the table
  2. 2The economics
  3. 3Running the table
  4. 4What to carry

In the app

Take this lesson in the LUCY app

Open it in LUCY and the lesson rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Free with your account.

  • Rewritten around your genre and where you're at
  • A coach that can see the releases in your account
  • Narrated — put it on while you work
  • A badge for the track when you finish it
Start this lessonFree with your LUCY account · opens the app if you have it

Don’t have it yet?

Download on the
App Store
GET IT ON
Google Play

In this lesson you will learn: Price merch so it makes money after costs. Know what the venue may take and when to ask. Count stock so you know what actually sold. Choose what to carry for the room you are playing.

What this lesson covers

Price merch so it makes money after costs

Know what the venue may take and when to ask

Count stock so you know what actually sold

Choose what to carry for the room you are playing

Inside this lesson

Watch first: running the table

The economics

Running the table

What to carry

Take this lesson in the LUCY app

Open this lesson in LUCY and it rewrites itself around the music you make, reads itself aloud while you work, and answers questions about your own releases. Finish the track and the badge is yours. Free with a LUCY account.